REVOMAKE
"Online .stl file market with social network element integration"
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For designers, it is a costly process to launch their brand, manufacture and distribution of their products.
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Revomake becomes the digital version of the physical distribution. (just like mp3 file distribution of music industry)
Business opportunity
NO factory
NO warehouse
NO physical distribution
1. At early phase, focus on enthusiastic designers, engineers and DIY consumers in order to kick start the community and content generation.
2. Once the community matures and enough contents are generated, market to non professional consumers who might not have the tools at home but have access to.
3. Invest on popularization of 3d printing and CNC in order to appeal to the masses.
Business objective
Key Features
BUY
Purchase 3d files and instantaneously print with your 3d printer at home
SELL
Sell your idea without investing on manufacturing and distributing
FOLLOW
Follow your favorite designers and entrepreneurs or become a one to be followed
Competitor Analysis
Thingiverse
Tinkercad
3D Burrito
Pros.
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element of social networking.
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Great manufacturing community.
Cons.
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Share only community. cannot price the product.
Pros.
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element of social networking.
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browser based 3d modeling tool
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Well sorted menu.
Cons.
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Share only community. cannot price the product.
Pros.
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Seller can decide the price of files.
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Well sorted menu.
Cons.
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Lack of information on files.
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lack of information on how to print
Positioning
Commercial
solo
social
Creat THIS
Cubify
Layer by Layer
CNCKing
Cuboyo
3D Burrito
CGtrader
Focus
GitHub
TinkerCard
Thingiverse
Shared
Card Sorting
Assuming users want and need by card sorting methodology.
User Interview
Key Insights from User Interview
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People have more access to 3D printer than I have assumed.
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Brand image is crucial when it comes to online purchase for customers. (Trust)
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Social Network is a must when it comes to promoting products or brand.
Persona
David
36 years old
Designer
income $40,000
"I want to sell my design and become famous without breaking my bank account"
Goals
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Start business with Revomake and replace his income
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Make lucrative amount of money from revomake
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Become a famous and successful designer
Pain points
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Has no business experience
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No knowledge with market trend
Tom
30 years old
Engineer
income $90,000
"I want to 3D print interesting items for my personal DIY project"
Goals
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Find items that suits his interest
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Print 3d file for his DIY projects
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Print and try newest and most trending item
Pain points
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Hard to search and find 3D file that is in his interest
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No way to be notified for new products
Shaun
22 years old
College design student
income $7,000
"I want to be
acknowledged by the community and purchase parts for my school projects"
Pain points
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Need a market community to gain money and fame
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Hard to know the quality of the 3D file he is trying to purchase
Goals
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Be acknowledged by the community by selling his design
purchase 3D file for his school projects
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follow designer
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purchase 3d file
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log in, log out
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sell 3d file
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search by item
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search by tag
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search by designer
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file preview
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rating
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customer review
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newsfeed
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customize seller profile
Feature Set
Information Architecture
User Flow Wireframe
Landing Page
Search
Item Page
My Store
Cart
Join Procedure
